CEO of B.EST Solutions featured in an article published by Enterprise Estonia

CEO Mrs. Jana Krimpe shared her experience and impression about building partnerships in the UAE and the Kingdom of Saudi Arabia in digitalisation.

The article reflects Estonian IT entrepreneurs great business interest in the Gulf region. In order to make maximum use of its potential, Enterprise Estonia organised a contact trip for eight companies including B.EST Solutions to the United Arab Emirates and the Kingdom Saudi Arabia in the same period as Estonia took part in the Dubai EXPO, in order to explore business opportunities there.

According to Mrs. Jana Krimpe, CEO of B.​Est Solutions Estonia, the visits organised by EAS to the GCC region provided valuable opportunity for Estonian entrepreneurs looking to gain country insights. “The visits gave us confirmation that the presence of a forward looking digital development strategy and innovation-focused economic policy in the region offer opportunities to introduce and share the experience of Estonian e-​solutions” says Krimpe, who definitely recommends that Estonian companies consider targeting their activities to these markets. “These visits have helped us reach important meetings in Saudi Arabia and the UAE with both private and public sector representatives.”

Entrepreneurs see perspective in the Gulf countries.

Achieving success in the Gulf region requires time and patience reaching the right partners. According to Mrs.Krimpe, B.​Est Solutions has already established local partnerships. “In case of potential success, we see long-term strategic cooperation with the public and private sectors in the Gulf region, and the supporting role of EAS representatives is highly valued in creating new business relationships and maintaining existing ones.”

Several more important events are coming up

At the same time, the third meeting of the UAE-​Estonian Cooperation Chamber was also held in Dubai. The cooperation workshop was established at the beginning of 2022 with the aim of promoting business relations between the entrepreneurs of the two countries. In May of next year, it is planned to organize a larger investment conference in Estonia, where Estonian companies would have the opportunity to introduce themselves to investors from Arab countries.